![]() ![]() ![]() The idea behind redesigning the logo was aimed at bringing more clarity and transparency when referring to ‘Facebook the social media app,’ ‘Facebook the company,’ and the various other products owned by it. The new logo adopts colors from the logos of these products to reflect the different apps owned by Facebook – blue for the Facebook app, Green for WhatsApp, and pinkish golden for Instagram. Creating Space: design that supports people and their stories.Empathy: a system that is respectful of context and environment.Clarity: a brand that simplifies and builds understanding.Thus, coming up with a new logo is not just meant to represent Facebook as an umbrella brand for its various products, but it will also help in establishing the company’s unique identity amidst other brands.Īlso read: How to enable Dark Mode in Facebook Messenger for iOS and Androidįacebook’s representatives, Zach Stubenvoll, Sam Halle, Andrew Stirk, and Luke Woods, have pointed out three design behaviors that went into the rebranding process of the new logo: The company’s realization behind such a rebranded logo arrives at a time when so many different websites and apps exist already, and Facebook probably did not want its distinct identity to get lost or become vague in such a scenario. In order to further bring more clarity in the design mechanism, the Facebook wordmark was altered so that people could form the right association when they saw the word ‘Facebook,’ (not just linking it to the Facebook app but the Facebook company on the whole, as well as the products offered by it). ![]()
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